The story of The Bulldog starts in 1974, in the middle of the red light district. Henk de Vries created a place where everyone is welcome, a place where people can enjoy the privilege of being themselves: The Bulldog coffeeshop. Inspired by his dog at that time, a bulldog named Joris. Even the company logo was inspired by Joris; a drawing of Joris’ head.
Through the years The Bulldog has become a versatile company and the brand has gained more depth. Besides the coffeeshops there are also cafes and hotels, cannabis seeds and various other merchandise available with The Bulldog logo.